Projects
Articles
Authored thought leadership pieces published in industry trade magazines as ghost writer for fellow team members.
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Automation
Implemented marketing automation software tools and CRM for social media, content management, analytics, landing pages, dashboards and reports.
Blog
Launched the AES Insights blog to provide customers with expert advice and key information, attract visitors to the company site, and nurture leads by engaging with new & existing customers.
Executed email marketing campaigns aligned with sales objectives to targeted audiences. Developed buyer personas, used brand assets, and wrote copy with clear Call to Action buttons for improved engagement and interactions.
KPIs
Tracked and measured key performance indicators for event attendance, social media engagement, website analytics, and technical training feedback.
Mission
Collaborated with the leadership team to write the company Mission, Vision, and Value statement communicating the organization's purpose, provide insight into the company's hope for the future, and highlight the company's core principles.
Press
Generated publicity by writing press releases announcing company milestones, new product launches, software release updates, events, executive and managerial appointments. Built rapport with media contacts and industry influencers.
Social
Established social media accounts to improve online presence, increase brand awareness, generate online traffic, encourage customer interactions, advertise promos, and gather user-generated data.
Surveys
Conducted Voice of the Customer (VOC) surveys using Get Feedback, Net Promoter Score, and Survey Monkey to collect insights to help improve products, services, and overall customer satisfaction.
Created company and dealer branded marketing materials for sales enablement tools. Developed self-service Dealer Portal where network owners & installers can access Knowledge Base for tech tips and the Marketing Toolkit.
Videos
Directed and assisted with the production of several video series from outlining storyboards and writing scripts to hiring videographers and voice over artists (company, customer beta, product, and service content).
Websites
Led the merging, redesign, and new build of several websites through all stages from discovery, architecture & design, copywriting & content, development, test, launch, and post-launch activities.
